Angry small business owners are, again , taking the shizzle out of Yelp.com, the customer review site alleged to be “highly popular.” A Long Beach, California veterinarian has sued the company over Yelp’s high-pressure sales pitches, which included manipulation of negative review rankings. Wired has the story and the court filing [ pdf ]. We begin with the wrath of Gregory Perrault, owner of Dogs and Cats Hospital, over a negative review of his business..
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Yelp Extortion Case: Does a Company “Mantra” Have Legal Weight?
